Sugar + Spice PR was founded by Sally Richardson in 2009 after 20 years in marketing and communication roles for Runner’s World Magazine, Start to Finish Events, Gatorade (Aus/NZ), New Balance, B2B Co and Diadora Australia.

Sally now combines her lifelong love of beautiful brands, writing and the media to promote baby, children’s, fashion and lifestyle brands.

Sally and her team are inspired by the instant and measurable sales and brand awareness that results from a well planned and executed PR campaign.